Every year, over 2.4 million people or groups donate over 14 billion dollars in scholarship every year in the United States, yet millions of dollars go unclaimed every year simply because no one applies for them. Not all scholarships require straight 'A's. There's scholarship for school spirit, for wearing duct tape, for people whose last name is "Zolp", for Lithuanians, for left-handed people, for tall people, for students who study pavements, for students who commit random acts of kindness, etc. There's even a scholarship targetted specifically at students with "merely" average grades.
If you, or someone you know, is going to go to college, it might be worthwhile to see what kind of scholarships are available to you. The article also provides links to two sites, College Answer and College Board. While their "search for colleges by state" features are very American-centric, they also contain generic advice on the application process.